🤖 Free Research Report September 2026 · London

We analysed manually 10,000+ prompts to find out why AI recommends some ecommerce brands - and ignores others.

This is the most comprehensive primary research on AI search behaviour in ecommerce published to date.

– 10,000+ prompts manually analysed

– 4 ecommerce niches tested 

– Signed-in and logged-out accounts compared
10,000+ Prompts 3 AI Engines 4 Ecommerce Niches

Get access to the Report today!

Enter your details below to get instant access to the full report for free.​

Trusted by Ecommerce brands focused on real growth:

Untitled design (100)
1
23
12
21
22
19
20
Untitled design (65)
13
10
25
26
27
18
9
7
3
12
1

Imagine knowing exactly why your competitor shows up when someone asks ChatGPT for a product recommendation – and you don’t.

Everyone is talking about ChatGPT, AI Search, GEO and the future of SEO. Most of it is opinion. We wanted actual answers.

So our SEO team manually analysed 10,000+ purchase-driven prompts across ChatGPT, Gemini and Perplexity to understand how ecommerce brands and products get discovered, cited and recommended.

The result: a practical look at what actually influences ecommerce visibility in AI Search - not predictions.

Someone looking for a product no longer has to Google a generic phrase. 

They can describe exactly what they need in detail and get a shortlist immediately. That means the question is no longer just “do we rank?” 

It’s “would AI recommend us?” If the answer is no-why not? That’s exactly what we set out to find.

This guide could save you months of guessing and quite frankly could be a better way to prioritize your SEO strategy

Anna Moragli - SEO Strategist and Founder, CEO of Search Magic

I’m Anna Moragli, Founder of Search Magic and SEO Strategist for the past 10 years. I’ve built Search Magic into an agency that’s generated £80M+ in organic revenue for ecommerce brands – without ever touching a client outside ecommerce.

  • Led ecommerce SEO campaigns for 150+ brands across fashion, pharmacy, beauty and healthcare.
  • Personally directed the 10,000+ prompt research behind this report
  • 100% ecommerce focus - every client, every campaign, every year

INSIDE THE REPORT

Everything you'll walk away knowing

What's inside the Report:

✓
How Google visibility correlates with AI visibility
✓
Which page types AI engines actually surface (hint: not category pages)
✓
Why the same prompt can produce completely different recommendations
✓
Which third-party trust signals actually influence brand recommendations
✓
The real role reviews play in product visibility
✓
Why payment, shipping and delivery information matters more than you'd think
✓
How gift searches and specific user needs create new content opportunities
✓
The technical and UX foundations associated with AI visibility
✓
Our 5-Pillar framework for AI Search optimisation

What our clients say about us:​

Mat Fashion – Clothing Ecommerce Store

Leonidas Monedas, CEO – Mat Fashion   / George Kalogerakis, Chief Development Officer – Mat Fashion

Sanjay Patel
Sanjay PatelOwner, Enlighten Smiles Ltd
Read More
"After a few initial meetings with Anna, we decided to trust her company to handle our SEO for DTC. The team has proven to deliver results, follow a clear strategy that we can track, and consistently perform well. Another thing I appreciate is how much they care about customer satisfaction. They regularly check in to ensure we’re happy with everything and are willing to make adjustments if needed -something that’s not very common. They have earned our trust."
Sophie Drake
Sophie DrakeSenior Ecommerce Manager, Never Fully Dressed​
Read More
“When they completed their first audit, our website was in a terrible state. From the very beginning, Anna and her team impressed with their thorough, organised, and strategic approach. They help us pinpoint areas of improvement every month to ensure performance is improved.”
Cammie Munson
Cammie MunsonEcommerce Director, RockFlowerPaper
Read More
“Thank you Anna and Ionna for all your hard work! You made major improvement to the brand’s SEO channel and it was a pleasure to work with you.”
Helene de Lailhacar
Helene de LailhacarVP of Marketing, Mojix
Read More
“Discovering Search Magic has been magical for us this year!
Kleio Zachariadi
Kleio ZachariadiMarketing Director, Patakis Publisher
Read More
"Search Magic immediately won us over with its professionalism, structured work system, and the friendly, direct approach of its team members. It was a very meaningful collaboration."
Gerasimos Triantafyllas
Gerasimos TriantafyllasOwner, Ofarmakopoiosmou.gr
Read More
“Anna has been our valuable partner in recent years and the level of services she offers us is very high. She and her team handle everything related to SEO, which is the most important channel of our traffic and sales.”
John Dundon
John DundonFounder & CEO, MySatnav
Read More
"Search Magic has consistently delivered value and remained a trusted partner. Anna and her team have been professional, proactive, and committed to supporting our growth, particularly during the development of our new website.The team understands our business, responds quickly, and remains focused on delivering results. I have complete confidence in their abilities."
James T.Ecommerce Director, Baby Furniture Brand (Under NDA)
Read More
"A well-balanced approach to SEO that gets results. The team is highly motivated and provides a lot of value every month. From site audits to monitoring suspicious activity to link building and content creation, this is a balanced approach to SEO. Best of all, they get results."
Daniela A.VP of Marketing- Cosmetics Brand (under NDA)
Read More
"The Search Magic team is masters! They rapidly built our organic rankings for hundreds of keywords to ensure that we had a sustainable and long-term acquisition channel for our eshop. The team is dedicated to achieving our goals and is always quick to respond. They don’t waste time on unnecessary stuff; instead, they get right to work. The knowledge provided by the Search Magic team is valuable to our business at all levels."
Previous
Next

ECOMMERCE CASE STUDIES WITH REAL REVENUE IMPACT

This isn't theory. It's already working

Our Case Studies Highlights

Frequently Asked Questions

Yes. No credit card, no trial, no catch. We publish this research because it’s the same evidence we use with our own clients.
That’s exactly who this is for. The report is built to take you from “we should probably do something about AI Search” to “here’s where we should focus first.”
Real findings. We manually analysed 10,000+ actual prompts across ChatGPT, Gemini and Perplexity – not predictions or speculation.
 
 
Yes. Our research found strong Google visibility is one of the biggest predictors of AI visibility. This extends your SEO strategy, it doesn’t replace it.

Find out if your products
are ready to be recommended.

Search is moving from returning results to recommending products and brands. The brands that understand 

how they’re being discovered now will be in a much stronger position as those behaviours grow.