In June 2020, we received an interesting request from Daniela, the Marketing Director of a well-known Cosmetics brand.
They needed our advice, as they couldn’t grow organically anymore, even though they invested in related marketing activities.
We performed an extensive content audit and deleted 55% of the posts on their blog. So, did organic fall by 55%?! No, not at all.
50 days later, after deleting 230 blog posts, the blog’s traffic increased from 144K to 490K monthly unique visits. That’s 240.35% more traffic with ⅓ of the content.
In parallel, we built the entire traffic funnel, and after two months in total, we had a 20% increase in sales.