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REVENUE-DRIVEN. BOUTIQUE-LED.

Modern Search starts here.

We help ecommerce brands get discovered where buying decisions

happen

Search Magic was built to challenge what ecommerce brands should expect from SEO.

We’re a selective, revenue-focused SEO partner built for ecommerce brands that want organic search to become a scalable acquisition channel – not just another marketing expense.

€80M+
Revenue attributed to organic search growth across ecommerce client engagements
4M+
High-intent organic visits per month driven across active ecommerce brand clients
5x
Average increase in organic conversions - turning search visibility into measurable revenue

Trusted by Ecommerce brands focused on real growth:

HOW WE GOT HERE

Search Magic was founded in 2020 by Anna Moragli with a simple belief: SEO should drive revenue - not just rankings.

After starting her career in marketing agencies as a Junior SEO Specialist, Anna quickly progressed to Head of SEO within just 3 years, working with global brands such as Revolut, Nokia, and Nestlé while developing deep expertise in performance-driven search strategies.

Working closely with ecommerce brands over the years, Anna noticed a consistent pattern: the right SEO strategy didn’t just increase traffic – it directly impacted revenue growth. 

That insight became the foundation of Search Magic’s approach.

Today, Search Magic partners with a select number of ecommerce brands across the UK, Europe, and the US to help them turn organic search into a scalable and predictable acquisition channel.

Everything is built around one goal: helping ecommerce brands grow through measurable organic revenue.

Over the years, Anna and the team have:

  • worked with global brands including IKEA , Nokia, GE Healthcare and Nestlé 
  • helped 150+ ecommerce brands scale through revenue-focused SEO
  • trained more than 500 professionals in SEO & ecommerce growth
  • spoken at international stages, including Tedx, BrightonSEO, AdWorld, WordCamp Europe,Women in Tech SEO Conference,  Saigon SEO Mastery Summit
  • delivered workshops and educational talks around SEO, AI search, and ecommerce growth 
  • featured in Forbes 30 Under 30 and recognized among the Most Powerful Women Entrepreneurs in Greece by Forbes 
  • awarded as a Young Woman Entrepreneur for her contribution to the digital marketing industry
 

What matters most to us,  is not rankings or traffic spikes – it’s building long-term partnerships with brands that want organic search to become a serious growth channel.

The philosophy remains the same:
Focus on the searches that drive revenue, optimize the pages that convert, and compound growth over time.

Welcome to the

Search Magic world.

Meet the Team

Anna Moragli - SEO Strategist and Founder, CEO of Search Magic

Anna Moragli

SEO Strategist and Founder, CEO of Search Magic

She loves pizza, dessert wine and travelling. She was travelling around the world for 1.5years. Her favorite place to be is in Lisbon. When she is not working, she's painting or reading a good crime book.

Ioanna Liasi

Ioanna Liasi

Project Manager

Social, creative and loves to travel and discover new places. She enjoys spending time with her friends. In her free time, she loves reading chill books and listening to podcasts.

Zoi Kotsou - Content Strategist at Search Magic​

Zoi Kotsou

Head of Content - Content Strategist
Loves turning ideas + concepts into words. Passionate for new experiences & learning new things. She loves driving, reading, writing poems, book & movie reviews & of course watching Netflix!

αγγελος

Angelos Georgakopoulos

Digital PR & Link Building Specialist

Passionate about travel and the arts, Angelos draws inspiration from diverse cultures and creative expression. Professionally, he aims to craft compelling storytelling strategies that motivate and inspire people through powerful, meaningful narratives

Lydia Petridou

Lydia Petridou

SEO Specialist
Enjoys tackling SEO challenges that push her to learn and grow! In her free time you will find her reading psychology books or playing board games with friends. She also loves dogs and summery-sunny days!

Μαρία Νταβίσκα

Maria Ntaviska

Head of SEO - SEO Manager
Curious by nature and always eager to explore. She enjoys reading books and discovering new cultures through traveling. Big fan of good food, dancing, and meaningful conversations. Always up for learning something new and finding inspiration in the everyday.

τηλεμαχος

Tilemachos Fasoulas

SEO Content Writer

Pathological listener of rap music (no, not you, trap music), sworn cat lover, urban photography enthusiast (and amateur photographer). Easy-going, hates formalities.

Marianthi Akrivou

PA & HR Manager

Loves animals, she has a dog named Mailo. Passionate about travelling. In her free time, she does foodblogging. Favorite hobby is spending time with her friends and cooking.

Our non-negotiables

Be transparent

We believe in honest conversations, clear communication, and realistic growth expectations. Just clarity around what drives revenue.

Boutique by design

We work with a limited number of e-commerce brands, so we can stay deeply involved in growth strategy and execution.

Think strategic

Sustainable organic growth compounds over time. We focus on building durable search visibility and revenue systems .

Strategy before scale

We focus on the pages, searches, and customer journeys that actually generate sales before scaling activity.

Built for the future of Search

From AI-driven search visibility to changing ecommerce behavior, we help brands stay ahead of where discovery is going next.

REcognition & contributions

Featured In, Speaking & Industry Recognition

Anna & the Search Magic team have been recognised internationally across press , world-class stages and industry awards.

Forbes
USA Today
NBC
CBS
Fox News
Google Search Central
Sitebulb
Ecommerce Forum
HubSpot
Ahrefs
MOZ
EPT
Ecommerce News
Marketing Week
Fortune
SE Ranking
  • TedX
    TedX
  • BrightonSEO
    BrightonSEO
  • AdWorld
    AdWorld
  • WordCamp Europe
    WordCamp Europe
  • Women in Tech SEO
    Women in Tech SEO Conference
  • Saigon SEO Summit
    Saigon SEO Mastery Summit
  • Athens SEO
    Athens SEO
  • ECDM
    ECDM
  • E-Business World
    E-Business World
  • Wordcamp Athens
    WordCamp Athens
  • 🏆
    Forbes 30 Under 30Featured in the Forbes 30 Under 30 list.
  • Most Powerful Women EntrepreneursRecognized by Forbes Greece.
  • 🥈
    Silver Award — Best Martech AgencyAwarded by ECDM.
  • 🎖️
    Young Woman Entrepreneur AwardAwarded for contribution to the digital marketing industry.
  • 📚
    500+ Professionals TrainedWorkshops and educational talks on SEO, AI search & ecommerce growth.
  • 🤖
    AI Trend ReportResearch conducted with SEO specialists to track the latest trends in AI search.

Real Moments, Real Recognition

Behind the work – captured in press, on stage, and at industry events.

Forbes 30 under 30 search magic anna moragli
Listed in Forbes 30 under 30
29 October 2022- October Issue
Marketing Week Cover Story
Marketing Week Cover Story
April Issue 2024
ECDM Silver Award
Silver Award - Best MarTech Agency
Awarded by ECDM - Digital Agency Awards 2024
Young Woman Entrepreneur
Tedx Talk
October 2024
Marketing Week Article
TV Interview about AI Search
May 2026, ERT News
Marketing Week Article
Attending Athens SEO 2026
May 2026
lecture aueb
Guest Lecture at AUEB
May 2026
thinkbiz academy anna moragli
Speaking at ThinkBiz Academy
10 years ThinkBiz Academy, May 2026
Your photo
Joined by our client Weldricks at RTS Show
London, April 2026
Your photo
Attending Retail Tech Show 2026
London, April 2026
Your photo
Speaking at Saigon SEO Mastery Summit
Vietnam, March 2026
Your photo
Attending Ecommerce Berlin Expo 2026
Berlin, February 2026
Your photo
Attending WTS Conference
London,February 2026
Your photo
Presenting Mat Fashion Case Study
December 2025, with CEO of Mat Fashion
Your photo
Joined by our client Meidanis at eBusiness World
December 2025, with Meidanis eCom team
Your photo
Joined by our client Mat Fashion
December 2025, eBusiness World
Your photo
Attending GRECA Networking Event
December 2024, Ecommerce Association
Your photo
Attending SEO Vibes on Tour Conference
May 2025, by WhitePress
Your photo
Speaking at Athens SEO 2025
May 2025, Athens SEO
Your photo
Women in Power - Forbes Special Edition
April 2025, Forbes
Your photo
TV Interview at Naftemporiki TV
April 2025, Naftemporiki TV
Your photo
Attending WTS Conference in Philadelphia
September 2024, Philadelphia - USA
Your photo
Speaking at eBusiness World 2024
December 2024, eBusiness World
Your photo
Attending eBusiness World 2024
December 2024, eBusiness World
Your photo
Atthending Fashion & Accessories Ecommerce Expo
September 2024, Fashion & Accessories Ecommerce Expo
Your photo
Attending Ecommerce & Retail Expo 2024
May 2024,ECDM
Your photo
Sponsoring the Badges at Brighton SEO 2024
April 2024, BrightonSEO
Your photo
Team attending Brighton SEO 2024
April 2024, BrightonSEO COnference
Your photo
Speaking at Brighton SEO 2024
April 2024, BrightonSEO Conference
Your photo
Speaking at WordCamp Europe 2023
June 2023, WordCamp Europe
Your photo
Team attending Brighton SEO 2023
April 2023, Brighton SEO Conference
Your photo
Speaking at Brighton SEO 2023
April 2023, BrightonSEO Conference
Your photo
Speaking at Ecommerce & Retail Expo 2023
September 2023, Ecommerce & Retail Expo 2023
Your photo
Young Woman Entrepreneur Award
March 2023
Your photo
Attending Ecommerce & Retail Expo 2023
September 2023, Ecommerce & Retail Expo