One of the UK’s largest beauty ecommerce destinations, serving millions of visitors every month. In 10 months, we grew organic revenue by nearly 90% – and became one of the first retailers in the category to generate meaningful revenue directly from AI search engines.
This client is one of the UK’s largest beauty and skincare ecommerce destinations, operating at a scale where even small percentage improvements translate into significant revenue.
With millions of monthly sessions and an enormous product catalogue spanning skincare, makeup, and haircare, the challenge here was fundamentally different from working with a smaller brand.
At this scale, growth cannot come from a handful of quick wins. It requires a genuinely strategic, prioritised approach across technical SEO, content, category architecture, and- increasingly – visibility in AI-powered search engines, where beauty and skincare research is becoming an ever more common use case.
At this scale, technical issues compound quickly across thousands of pages. We prioritised fixes with the widest possible reach across the catalogue.
We built a content system designed to capture demand across every stage of the beauty and skincare research and purchase journey.
We built one of the first genuine AI search visibility strategies in the UK beauty category, positioning the brand ahead of competitors.
We refined the category structure to better reflect real search demand and shopper behaviour across the beauty and skincare vertical.
Every month, this beauty retailer now generates £47,700 in revenue directly from AI search engines –
placing them among the earliest brands in the UK beauty category to build a genuine, measurable AI search revenue channel.
We partner with a limited number of ecommerce brands.
If you’re serious about using organic search as a scalable acquisition channel, let’s talk.
Generating +$144,000 in Organic Revenue in 8 months
Adding £160,000 in Organic Revenue in Just 100 Days
Turning a broken website into +££161K in Organic Revenue in 8 Months
