A San Francisco-based Shopify ecommerce store suffering from severe speed issues, poor URL structure, and no content strategy. We fixed the foundations, restructured the product architecture, and turned organic search into their primary growth channel.
Based in San Francisco, this ecommerce store specialises in travel clothing and home decor – offering eco-conscious, versatile products designed for modern, on-the-go lifestyles. Their product range spans everything from beach towels and wrap scarves to tunic tops, reusable paper towels, and thoughtfully curated gift collections.
The brand had a strong product offering and an active blog, but their website was held back by critical technical issues that were silently suppressing their organic visibility.
When they came to Search Magic, we identified a clear opportunity: fix the technical foundations, restructure the product architecture around customer intent, and build a content engine that would compound over time.
Site speed was the first priority. A slow website hurts both user experience and revenue, so we fixed it before anything else.
We rebuilt the URL architecture to give Google clear, keyword-rich signals about every page on the store.
We restructured the entire product catalogue around customer intent- creating themed bundles and gift categories that matched how real buyers search.
We transformed the existing blog from an unfocused brand channel into a structured organic traffic engine built around buyer intent.
We partner with a limited number of ecommerce brands.
If you’re serious about using organic search as a scalable acquisition channel, let’s talk.
Growing Organic Revenue 5x across UK & US market in the first 4 months
Adding £160,000 in Organic Revenue in Just 100 Days
Turning a broken website into +££161K in Organic Revenue in 8 Months
