Weldricks is a UK pharmacy chain with both physical stores and an online presence, built on a fully custom platform. In just 100 days, we restructured their site architecture and product visibility to unlock a significant year-over-year jump in organic revenue.
Weldricks Pharmacy is a well-established UK pharmacy group operating both a network of physical stores and an online presence, built on a fully custom platform rather than an off-the-shelf ecommerce solution.
This gave the brand more flexibility, but also meant SEO fundamentals had to be built and maintained without the built-in structure that platforms like Shopify or Magento typically provide.
With a large and complex product catalogue spanning health, beauty, and pharmacy essentials, the biggest opportunity was in how the site organised and surfaced that catalogue to both users and search engines.
Menu structure, filtering, and content depth were all holding back visibility for high-intent product searches.
We rebuilt the entire menu structure from the ground up, aligning it with real search demand rather than internal business logic.
With a large and varied product catalogue, filtering needed to work harder - both for user experience and for capturing specific user needs per category.
We created dedicated comparison content.between similar products and treatment options andBuilt alternatives-focused content to capture switching and research-stage search queries.
With the architecture and content foundations in place, we focused directly on improving visibility for individual product pages.
Growing Organic Revenue 5x across UK & US market in the first 4 months
Generating €8 Millions in Organic Revenue in 8 months
Turning a broken website into +££161K in Organic Revenue in 8 Months
We partner with a limited number of ecommerce brands.
If you’re serious about using organic search as a scalable acquisition channel, let’s talk.
