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Online Pharmacy Drupal Greek Market

How we grew an online pharmacy t0
€8 Millions
in yearly Organic Revenue

Ofarmakopoiosmou.gr competed in one of the most competitive verticals in ecommerce – dominated by huge, trusted, established brands. Five years later, this website generates around 8 million euros in organic revenue every year.

-52%
Decrease in ad spend
€550K
Monthly organic revenue
2.5K → 20K
Daily users in 11 months
€8M
Organic revenue per year today

COMPANY PROFILE

About Ofarmkopoiosmou.gr

Ofarmakopoiosmou.gr is a Greek online pharmacy offering food supplements, weight loss products, and cosmetics. Operating in one of the most competitive ecommerce verticals in the country, they faced steep competition from huge, established, trusted brands with decades of authority behind them.

Today, 6 years into our partnership, Ofarmakopoiosmou.gr generates 8 million euros in organic revenue every single year – a testament to what sustained, strategic SEO investment can achieve in even the most competitive niches.

THE CHALLENGE

Operating in one of the most competitive niches

  • × Highly competitive niche - most search results were dominated by huge, established, trusted pharmacy and healthcare brands
  • × Overlapping product categories causing duplicate content and indexing issues across the site
  • × Slow page speed negatively impacting both user experience and search engine rankings
  • × Significant technical issues affecting crawlability, indexing, and overall site health
  • × Content quality and cannibalization - multiple pages targeting the same keywords, further impacted by Google's E-A-T update

THE STRATEGY

How we built sustainable growth

01

Targeted Keyword Research

We prioritised high-margin product categories and branded keywords, filtering a huge list down to the most effective targets for the business.

  • Filtered a large keyword universe down to 5,000 high-value targets
  • Prioritised high-margin product categories for maximum revenue impact
  • Focused on branded keywords to capture existing demand
02

Comprehensive Technical Audit

We identified and resolved every technical issue suppressing organic visibility through detailed audits and log file analysis.

  • Resolved indexing issues, broken redirects, and 404 errors
  • Fixed schema markup problems across product and category pages
  • Conducted log file analysis to understand exactly how Google crawled the site
  • Improved internal linking and site structure to enhance navigation
03

Doubled Content Output in Specific Clusters

We scaled the content strategy significantly, doubling output while ensuring every article was targeted at a specific customer persona, that brought 250K monthly Clicks from blog alone.

  • Doubled content output based on specifc clusters
  • Each article targeted one of five distinct customer personas
  • Conducted a full content audit to resolve keyword cannibalization
  • Updated outdated pages and removed thin, low-value content
04

Smart Engagement Concepts

We implemented creative, engaging features designed to capture user attention and drive conversion, going beyond standard SEO tactics.

  • Launched the Power Box - a curated bundle of supplements for immune support and energy
  • Built engaging product discovery experiences to increase average order value
  • Continuously tested and refined engagement concepts based on performance data

THE RESULTS

What we achieved in the first 11 months

-52%
Decrease in ad spend
€550K
Monthly organic revenue generated
20K
Daily users - up from 2,500 in 11 months

6 YEARS LATER

€ 8 Millions

Today, 6 years after we began working together, this website is generating 8 million euros in organic revenue every year 

– proof that the right SEO foundation compounds into lasting, sustainable growth.

What the client said

"Anna has been our valuable partner in recent years and the level of services she offers us is very high. She and her team handle everything related to SEO, which is the most important channel of our traffic and sales.”

Gerasimos Triantafyllas
Owner, Ofarmakopoiosmou.gr

Ready to turn Organic Search
into your highest ROI channel?

We partner with a limited number of ecommerce brands. 

If you’re serious about using organic search as a scalable acquisition channel, let’s talk.

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