Fable England tells stories through prints and hand-painted jewellery -sold across two international storefronts. In the first 4 months of collaboration, we fixed critical international SEO issues and turned both the UK and US stores into fast-growing organic revenue channels.
Fable England is a jewellery and accessories brand built around storytelling – hand-painted jewellery and prints that tell tales, sold to customers across both the UK and US markets. With two separate storefronts targeting distinct regions, the brand had a genuinely international ambition from day one.
But running two regional Shopify stores brings its own SEO complexity. When they came to Search Magic, both stores were suffering from confused international targeting, weak product discoverability, and thin content that wasn’t giving search engines – or customers – enough reason to engage.
The opportunity was to fix the international foundations first, then layer in the content, product experience, and authority signals needed to compete in the crowded jewellery and accessories space on both sides of the Atlantic
Before anything else, we needed Google to correctly understand which store served which market — this was the foundation everything else depended on.
With jewellery and accessories being highly attribute-driven products, filtering was critical for both user experience and SEO.
We enriched thin content across the site and built new content designed to answer real customer questions at every stage of the journey.
To stand out in a crowded jewellery and fashion accessories space, we secured genuine editorial placements that built real authority.
We partner with a limited number of ecommerce brands.
If you’re serious about using organic search as a scalable acquisition channel, let’s talk.
Generating +$144,000 in Organic Revenue in 8 months
Adding £160,000 in Organic Revenue in Just 100 Days
Turning a broken website into +££161K in Organic Revenue in 8 Months
