Mind Matter designs and sells its own clothing collections, featuring unique patterns and premium materials for every occasion. We turned an outdated, technically broken Magento website into a fast-growing organic revenue channel driven by creative, trend-aware content.
Mind Matter is a fashion ecommerce brand that designs and sells its own clothing collections – built around unique patterns and top-quality materials for every occasion.
Unlike many fashion resellers, the brand has full creative control over its product range, which gave us a genuine opportunity to build content and category structures around distinct customer needs and occasions.
Once the technical foundation was fixed, the real opportunity was creative: building occasion-based category pages and trend-aware, culturally relevant content that spoke directly to how Mind Matter’s audience actually shops and discovers fashion online.
Before any creative work could pay off, we needed to fix the technical issues holding the site back from being crawled and ranked properly.
Rather than organising the catalogue purely by product type, we built category pages around the real reasons customers shop for clothing.
We went beyond standard styling content, incorporating TikTok trends and popular culture references that genuinely matched how the audience searches and shops.
To increase engagement and give visitors a reason to stay and explore, we built genuinely interactive content beyond standard blog posts.
We partner with a limited number of ecommerce brands.
If you’re serious about using organic search as a scalable acquisition channel, let’s talk.
Growing Organic Revenue 5x across UK & US market in the first 4 months
Generating €8 Millions in Organic Revenue in 8 months
Turning a broken website into +££161K in Organic Revenue in 8 Months
